In the context of human resources (HR), “Marka” refers to the brand image of a company as it relates to its reputation as an employer. This concept is often referred to as “employer branding.” It encompasses the values, culture, and employee experience that shape how current and potential employees perceive the organization. A strong employer brand can attract top talent, retain employees, and foster loyalty, while a weak brand may lead to difficulties in recruitment and higher turnover rates. HR professionals focus on developing and communicating the employer brand to align it with the overall business strategy and to ensure that the workplace environment and employee engagement reflect the brand’s values and promises.
Puglia je predstavila novi simbol branda u Villi Nobel u Sanremu, odražavajući regionalni ponos i kulturno bogatstvo. Puglia, poznata po svom turizmu, hvata sunčane obale i povijesne maslinike. Predstavljena pod…