A brand launch is the process of introducing a new brand or a new product under an existing brand to the market. This typically involves a strategic marketing plan that includes research, promotion, and communication aimed at generating awareness and interest among target audiences. The brand launch process may encompass various elements such as branding identity development, market analysis, positioning, advertising campaigns, and public relations efforts. The goal is to create a strong presence and connect emotionally with consumers, leveraging multiple channels such as social media, traditional media, and events to ensure visibility and engagement. Effective brand launches also focus on building momentum and establishing a foundation for long-term brand success.
Puglia unveiled a new brand symbol at Villa Nobel in Sanremo, reflecting regional pride and cultural richness. Celebrated for its tourism, Puglia's brand captures its sunlit coastlines and historic olive…